The goal of TidyAnalytics as a company is to develop apps and strategic data assets that distill complex data, for organizations of all stripes, in an affordable and immediately useful way.

We lean heavily on open-source technologies and next-generation database tools capable of harnessing large analytical datasets on a single computer to produce lean and mean, cost-effective analytical engines.

We produce opinionated tools, and believe, from experience, that a very few core customer indicators, combined with selected inputs from external data sources about the wider marketplace provide a powerful management and development framework for organizations of all kinds. The particulars may vary from industry to industry, but the design patterns remain the same.

Our tools and underlying metrics seek to reduce the cognitive load for data users, and believe most decision makers in organizations have no interest in -- and are not suited for -- 'slicing and dicing' the data down a rabbit-hole, but simply need to know in a clear and succinct way, and on a regular cadence, where things stand relative to benchmarks.

TidyAnalytics products and services are based on the experience of over 30 years of designing, building, and supporting customer analysis applications by founder Joel Narducci. Learn more about Joel here

Joel has been building, delivering, and supporting customer and prospect analytics applications for over 30 years, specializing in production-oriented and automation-driven marketing solutions. Working as a part of a team of long-term business partners and highly skilled data analysis wizards, these projects and their deliverables have often been foundation-building systems for clients, establishing processes and standards in data infrastructure, marketing measurement, and analytics which did not exist before within their organizations.Joel founded his first practice Market Geography in the Spring of 1990 to deliver solutions based on geo-demographic and spatial analytics to business clients, when these techniques and the supporting GIS technology were just entering the business mainstream.In the mid '90s, Joel began a series of long-term data analytics engagements with large corporate clients in the financial services, telco, hospitality, and B2C franchise-service sectors, eventually extending his spatial analytics practice to deliver enterprise-scale automated solutions for marketing measurement, customer segmentation and LTV, and customer data quality and entity matching/resolution. The largest of the CDQ/matching systems has been operating since the early 2010's for a large franchise client, through several design iterations, delivering a massive customer file reliably each week.Joel's interest in geo-demography and spatial analytics never left, so in 2024 Joel decided to return to his roots and founded TidyAnalytics, LLC to deliver spatially-aware, purpose-built tools for market, prospect, and customer analysis that smaller organizations can afford, featuring intelligent fusion of internal and external market data combined with open-source analytics technologies.The TidyAnalytics SAAS solution set relies heavily on data-visualization tools, and Joel is a big believer that a picture (or a map in many cases) is worth a thousand words for conveying what the data is saying.As the din of digital marketing noise reaches maximum decibels, the time is right to re-incorporate these proven techniques and methodologies into the mix, before they are lost to the sands of time.

Now is the time for all good men to come to the aid of the party